If you’re not building your community, you’re wasting your time.
I’m not here to discount content creation.
Heck, I am a content creator.
That’s the thing I do.
I’ve been creating content for over a decade. And for most of that time I was creating that content for an audience of about 5 people.
Creating content is ESSENTIAL.
The only reason I’m anywhere now is because I have an incredible amount of content. Stellar content. The kind of content most people would kill for, and I can churn it out at incredible volumes.
However, it was only in the last couple of years, when I developed the confidence to talk about by work, and believe it had value, that my career took off.
It was only after I found a community of like minded people that pushed me to be better, and liked my work, and wanted to see more of it, that I became successful.
Which is why I’m telling you this: Build your community now. Build it from day 1. Let it shape what kind of stories you tell and have your stories shape your community.
Don’t wait until you have 10 years of content and hope that your audience will like it all. That’s a recipe for disaster.
I’m very lucky. Even though I write across all genres I somehow have a voice that speaks to the rebellious spirit in us all, and that crosses everything I do.
But most people aren’t that lucky. Most people need a genre. All people need to find people that share their vision.
If you wait until you’ve created tons of content to find those people, you might be creating content that they don’t want, or content that multiple audiences want, and that fractures you. You don’t want to be fractured. You want to focus all your energy on one huge community.
Look, part of building a community is coming up with incredible content constantly. That’s part and parcel. But the community is the thing that’s going to your career.
The good news is that your community want you to find it. Trust me. The right community wants you. They don’t care if you suck now, as long as you’re willing to grow. Heck, the right community can boost your career forward, and when they see you succeeding they’ll root you on.
But you have to find them. Strip it all down. The only thing that matters, really, is serving your community. If you can do that, you’ll be successful. If you don’t have a community…then you’ll struggle.
And who wants to struggle.